

It regularly runs tests to find an optimal way to design a course, testing users on how quickly they learn part of the language and changing the formula to smooth the learning curve. Users can compete against friends and random people by completing courses and receive rewards for streaks.ĭuolingo also separated itself from other language learning services by using data to its advantage. Instead of building a classroom-style product in an app, Duolingo took cues from the world of gaming to enhance the experience and keep users engaged. Over 10 million people downloaded the app in the first 12 months. In November 2011, the team launched a private beta and within a month 300,000 people had signed up on a waitlist.

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